SLAMbassador Maya Sourie fronts TV campaign with new poem

Maya Sourie performing at The 100 Club in the SLAMbassadors 2016 Final
Maya Sourie. Photo: Christa Holka.

SLAMbassadors 2016 champion and rising star Maya Sourie has been featured in the ‘Youth Can Do it’ TV ad campaign for the Prince’s Trust. Headed by Oscar-winning director Andrea Arnold, the short film shines a light on the hardships faced by young people in the UK today.

The short film showcases Maya Sourie’s poem ‘Bulletproof’, which she performs throughout the film. Arnold took cues from the poem to cast young people whose lives and circumstances it reflected, and filmed them in their own homes. Sourie, who spent parts of her childhood in foster care herself, declares in the film, ‘pain is nothing but fuel to reach my full potential’. We’re very excited to see Maya Sourie appear on our screens in the coming months, and you can currently watch the short film on The Prince’s Trust’s YouTube page.

SLAMbassadors is the national youth slam for 12-18 year olds. Since 2001 it has been unearthing new talent, igniting live events, and developing the future of UK spoken word. The slam is open every year to any young person in the country, and aims to uncover the next generation of MCs, rappers, performance poets and spoken word artists. To enter the slam simply film yourself performing your piece and submit it online. The judge for 2017 is Sabrina Mahfouz, and the deadline is September 30. You (or an inspiring young person in your life) can enter today and find more information at

15 September 2017